Childish Gambino's 'This Is America' is a socially charged song that juggles themes of race, violence, and the American Dream's superficiality. Through its lyrics and juxtaposition of a joyful tune with dark subject matter, the song reflects on the African American experience, systemic inequality, and the country's preoccupation with entertainment over social issues.
The song begins with a cheerful choir infusing a sense of optimism and a desire for simpler pleasures with lyrics like 'We just wanna party / Party just for you.' Despite the upbeat atmosphere, Childish Gambino's entrance with 'This is America / Don't catch you slippin' now' introduces an abrupt shift. It is a stern reminder that African Americans must constantly be vigilant about their behavior and their appearance to society to stay safe in America— a place where racial profiling and police brutality are prevalent issues.
As 'This is America' progresses, the listener is taken through a landscape painted with bravado and material success, as expressed through lines about personal wealth and the public persona ('Look how I'm livin' now' and 'I'm so pretty / I'm gon' get it'). However, these lines can also represent the immense pressure to strive for financial success as a way to counteract systemic oppression and to be noticed in a society that often marginalizes black voices unless they are wrapped in material prowess.
The song's refrain 'Get your money, Black man' serves as both a motto and commentary on the necessity of financial success for social status and survival in the black community. It highlights the complicated relationship between wealth and cultural identity within the systemic constraints faced by African Americans. The persistent refrain becomes a powerful mantra, one that is prideful yet underscored by the harsh reality that success can be a demand rather than just an aspiration.
Childish Gambino concludes with a hard-hitting examination of the objectification of black individuals, where they are reduced to mere commodities in a consumerist culture ('You just a black man in this world / You just a barcode'). The mention of 'expensive foreigns' and the suggestion of being 'a big dawg' yet 'kenneled in the backyard' imply that even with success, African Americans can feel trapped by societal pressures and stereotypes. The emotional journey comes full circle with a stirring acknowledgment of the continuous struggle for dignity, empowerment, and a voice.
"This is a celly ... that’s a tool"
The lyrics could be seen as a reference to cell phones being used to document instances of police violence, as they have become a tool for achieving social justice and bringing attention to the issue.
"I got the plug in Oaxaca"
This is likely a reference to having a connection for contraband or illegal goods as Oaxaca is a state in Mexico. This reinforces the song's themes of the underground economy and resilience in marginalized communities.
"Grandma told me: 'Get your money, Black man'"
Here, Childish Gambino is relaying generational wisdom about economic self-sufficiency as a means of survival and resistance in a system that often fails black men.
"Don't catch you slippin' now"
A stark warning to remain alert and cautious, symbolizing the need for constant vigilance among African Americans in a society where they can be targeted for their race.