Joji's 'ATTENTION' from his debut album BALLADS 1 explores the complexity of longing for genuine connection and the fear of emotional vulnerability. The song dissects a scenario where Joji desires attention from someone he's interested in, who is preoccupied with others. Joji grapples with feelings of being undervalued and contemplates abruptly ending the relationship, leaving him conflicted between his need for self-preservation and the dread of causing hurt.
The emotional journey of 'ATTENTION' begins with an air of unfulfilled longing, as Joji's chorus echoes the human need for acknowledgment and admiration from a person of his affection. Facing the ignorance of his emotional presence within the relationship, Joji ponders the pain of being secondary, compared to others who seem to captivate the interest of his subject more effortlessly. This melancholic realization fuels a mix of dejection and desperate craving for validation.
Transitioning into the pre-chorus, Joji's tone carries a hint of defiance, questioning the validity of persisting in a relationship where his departure would become a footnote rather than a chapter. It is a contemplative space, where he measures his worth against the ease with which he could be forgotten if he chose to escape the emotional dust bowl that surrounds him. Yet, despite contemplating withdrawal, there's an undertone of hope, a wish that the act of leaving might finally garner the attention he seeks.
Amidst the chorus, Joji confronts the object of his feelings with a piercing insight into her emotional escapades, her tears spent on those who were never worth it. His plea for her to be less transparent in her emotional endeavors suggests a combination of frustration and a protective sentiment, expressing a longing for a more light-hearted, casual take on their interactions. It's both a critique of her choices and an indirect request for her to see him in a different light.
The verse of the song introduces a vulnerability that Joji's character often shies away from. His struggles are laid bare: his cryptic nature, his weirdness, and how these aspects might be perceived as indifference. He opens up about his personal fears, including his health issues and mortality, and his selective authenticity, only smiling genuinely for someone special. His emotional rawness here is a direct appeal for understanding and a deeper connection.
"Girl, would it kill you just to throw a little bit of attention?"
Joji is expressing his feeling of neglect and is asking for just a small acknowledgment of his presence and feelings in a rhetorical manner.
"If I hurt you, I'm afraid God's gonna teach me a lesson"
This line reveals Joji's fear of divine retribution if he causes emotional harm, highlighting the significance he places on the individual's feelings.
"When you cry, you waste your time/Over boys you never liked"
Joji confronts the subject's behavior of crying over insincere relationships, implying that she should value herself more and perhaps give him a chance.
"I don't smile for the camera/Only smile for you"
Here, Joji distinguishes between his public persona and personal emotions, only revealing his true feelings and happiness to the person he cares for.