Playboi Carti's '2024' is a braggadocious and reflective track that explores themes of dominance, notoriety, and resilience against haters. With a tone that fluctuates between his high-pitched signature style and a new, deeper vocal tonality, Playboi Carti addresses his rise to fame, his unapologetic attitude towards his lifestyle, and the idea of leaving a legacy powerful enough to merit public recognition, even alluding to the creation of murals that commemorate those who have passed away.
The track kicks off with Playboi Carti unabashedly asserting his superiority over competitors and critics who come in second place. This introduction radiates confidence and an aggressive stance against any opposition. He flexes about his wealth, using fashion brand references like Chanel to underscore his success while also touching upon a darker, more combative side, referencing his roots in Riverdale and his battles to come out on top.
As the song progresses to the repeating chorus, 'Put 'em on the news or somethin',' Playboi Carti enters a space where his foe's defeat is so notable it's newsworthy. The repetition of this line, with an almost taunting tone, serves as a mantra for his relentlessness and impact — his actions are not just personal but publicly acknowledged.
The bridge, '2024, Music,' provides a cryptic interlude suggestive of future aspirations or a new phase in his artistic journey. This could be interpreted as a declaration that his influence will continue to grow, carrying him forward to new heights and solidifying his place in the industry as he goes through different phases of his career and personal evolution.
In the second verse, Playboi Carti morphs into his deeper voice, introducing his 'Guapo' persona. The emotional journey dives into personal battles against being 'canceled' and touches on heartbreak — perhaps even betrayal. Yet, in the midst of vulnerability, there is a clear return to his confrontational and triumphant self. The verse is laden with cultural references, from 'feeling like O.J.' to honoring the late Kobe Bryant, highlighting his urge to remain untouchable and everlasting.
"Southside, I was in Riverdale"
Riverdale is an area in Atlanta associated with Playboi Carti's upbringing, grounding his music in his geographical and cultural roots.
"I'm cookin' up like Montay, bitches on me"
This line is a nod to DJ Montay, a record producer known for his southern hip-hop beats, and signifies Carti's work ethic in the studio.
"two fours in the Sprite, got me feelin' like Kobe, R.I.P."
This references the late basketball legend Kobe Bryant, whose jersey number was 24, blending sports iconography with a nod to substance use.
"The glove don't fit, I'm feelin' like O.J."
An allusion to O.J. Simpson and the famous line from his trial, it conveys a sense of escaping consequences and being untouchable.