The 'FRANCHISE (REMIX)' by Travis Scott featuring Future, M.I.A., and Young Thug is a braggadocious track that celebrates success, wealth, and the luxuries associated with high-profile lifestyles. Through various references to designer watches, clothing, and cars, the artists showcase their status as industry elites, and the addition of new verses in the remix amplifies this boastful narrative.
The opening of the track, introduced with Future's nonchalant laugh, sets the tone for a carefree and boastful journey. The song immediately delves into a narrative of luxury and excess, using opulent imagery such as Richard Mille and Patek watches to evoke a sense of elite status. Travis Scott and his collaborators reflect on their personal growth and the tangible rewards of their superstardom, setting up an atmosphere of triumph.
As the song progresses, the artists weave their personal struggles and past experiences into their current lavish lifestyles. Future's line about coming out of the jungle with success written on him no cap implies a journey from humble beginnings to reaching the pinnacle of success, all the while keeping their authenticity intact. The emotional journey progresses from grit to glamour, with each artist confidently striding through their wealth and influence.
The song takes a detour into personal and intimate territory as it touches on relationships, with boastful claims that sometimes tip over into objectification. The mention of women alongside luxury items blends into the larger narrative of status symbols, creating a discordant emotional shift that oscillates between hedonism and self-assertion.
As we move into the braggadocio surrounding professional achievements, such as references to the Lakers' championship and future business ventures, the emotional journey reaches its climax with an air of invincibility. These declarations serve as a reminder of the arduous journey they've taken to reach this point, as well as the stark contrast between their former lives and their current reality, culminating in a sense of fulfillment, pride, and often, detachment from their earlier selves.
"Cactis, not no iced tea"
Travis Scott is creatively asserting his own brand, 'Cacti,' while playing on the words 'cactus' and 'iced tea.' This line signifies his endorsement and personal involvement in his business ventures.
"Sak pasé, we shootin' with confidence (N'ap boule)"
Sak pasé is Haitian Creole for 'What's up?' and N'ap boule translates to 'We're burning' or 'We're on fire.' These phrases reflect confidence and triumph in their endeavors.
"I slang in my white tee, I bang in my white tee"
These lines pay homage to the hip-hop culture's historical significance of the simple white tee, which was a statement of style and practicality.
"Pluto, Freeband Gang (It's lit)"
Future is alluding to his own label 'Freebandz,' and uses his nickname 'Pluto' to enforce his interstellar persona, establishing his command within the music industry.