The song 'Watch' features artists Travis Scott, Kanye West, and Lil Uzi Vert, flaunting their success and wealth through the imagery of expensive watches, and touches upon themes of materialism, excess, and the highs and lows of fame. The track reveals a deeper emotional narrative about the artists' struggle with the trappings of success and the inner turmoil it can create.
The song begins with a boastful tone as Lil Uzi Vert compares luxury watches, symbolizing a larger-than-life lifestyle filled with wealth and opulence. As he flaunts his financial success, he casually mentions empty encounters, suggesting a lack of emotional fulfillment despite the material abundance.
Moving deeper into the track, there is a palpable shift to the darker side of fame. Travis Scott depicts scenes from his life with mentions of hollow relationships and the superficiality of showy indulgence. Through his reflections, the emptiness that can accompany excessive wealth starts to surface, presenting the loneliness that may follow the initial rush of success.
Kanye West's verse adds a significant layer to the song's emotional journey, as he candidly discusses the pitfalls of fame, including addiction and mental health issues. His raw and honest delivery exposes the cost of celebrity and the internal battles that can overshadow the glitter of the public persona.
The song concludes with an outro from Kylie Jenner, an indirect nod towards the celebrity culture and the continued cycle of wealth and luxury. Despite the indulgence and success, 'Watch' as a whole portrays a cautionary tale of the hollowness that can lurk beneath the surface of fame.
"Because it's the last ride ever gonna...That I'm ever gonna take at Astroworld."
This intro line refers to the now-closed Astroworld theme park in Houston, Texas, which had a profound impact on Travis Scott growing up. The line symbolizes the end of an era and hints at the nostalgic influence behind Scott's 'Astroworld' project.
"She can't see my room, fuck her in the hallway"
This line demonstrates a disconnection between personal spaces and intimate encounters, suggesting that relationships in this context are fleeting and lack depth.
"That's a small face, uh, this a big face, uh"
Here the term 'face' refers to the size of the watch face, contrasting a smaller, less expensive watch with a larger, more luxurious one. It's a representation of status and wealth.
"Wanna know how I feel? Step into my minefield"
Kanye uses the metaphor of a minefield to illustrate the complex and potentially destructive nature of his thoughts and emotions, reflecting the internal struggles associated with his fame.